driving innovation in brand & customer experiences, award-winning campaigns, and human-centered digital products.
recent work
bmw: capturing the thrill of every moment
citi: making digital banking more human
bpm: A bold new identity for a firm on the rise
wb the shop: Visual storytelling that sells
AT&T: Advice from the real experts
AT&T: order in the court
J.JILL: Building a better customer experience
kitchenaid: one platform to rule them all
diversions
Recommendations
I worked under George for over a year at BBDO and can only describe the experience as a pleasure and a delight. His extraordinary design chops are matched only by his ability to manage and inspire creatives, pushing them to do their best work and helping them reach their potential, even if they are particularly difficult. A lot of people like to say that they're straight shooters, but George is one of the few genuine articles I've worked with. He fosters talent and stands up for his people, forever pushing towards innovation and originality no matter how steep the climb or how many obstacles are in his way. Viva George!!
Nicole James / Creative Director
Working with George was hugely valuable to my personal and professional growth. As my direct supervisor, George took a special interest in my development as a writer and leader and always went to bat for me. I couldn't have asked for a better manager at such a pivotal time in my career. George is a truly supportive leader who prioritizes transparency, communication, and collaboration. He always makes time for anyone who needs a sounding board or advice from someone with experience. I personally enjoyed getting to know George in all his many facets and know he will go on to do great things elsewhere.
Katie DeGennaro / Associate Creative Director
George is a dynamic leader with a proven track record of success. His list of awards and accomplishments are astounding and inspiring. Whenever I had an opportunity to write copy for George, I did so with excitement and enthusiasm. He's a great CD who knows exactly what he wants and therefore, that's exactly what he gets from his team. George is also a great guy. More so than his own wants and needs, he puts the wants and needs of his own team first—a very admirable quality that you rarely see from a Creative Director in this industry. I hope I get a chance to work with George again in the future.
Corey Rosenberg / Copy Director