/ citi
Building a better, more human-centered banking ecosystem.
Citi was on a mission to make online banking an easier, more personal, more satisfying, and less frustrating, experience. Our team at Critical Mass met these challenges daily by reimaging how customers navigate their finances online, and what their relationship looks like with their banking institution. Not only did we build a robust digital design system for both web and mobile, but we also created new and exciting user experiences across the entire Citi ecosystem.
This was a very hands-on role that also included close partnerships with our clients at Citi of all levels. Our highly collaborative approach to solving problems with an agile workflow allowed us to ideate, design, test, and iterate rapidly to better ensure the success of each experience and digital product.
/ Creative direction / Workshop facilitation / UX/UI design / User testing
