/ Warner-Brothers
How do you better connect with fans? Tell stories they care about.
WB wanted their global online storefront “WB The Shop” to stand out from the competition and give their fans an experience that would keep them coming back for more.
So they relied on JK’s storytelling skills to help them make deeper connections with the people who love their properties most. The design system JK developed not only makes WB’s properties look great—it also makes it simple for WB’s internal merchandising team to update The Shop with new properties and products. That means the site stays fresh, engaging, and appealing to repeat customers.
We also created detailed creative guidance that makes it easy for the WB team to tell better visual stories, incorporate narrative elements in their pages, and connect with fans in more meaningful ways.
