/ at&t
HELPING YOU MAKE the case for the perfect holiday gift.
To ensure that young people could receive the AT&T smartphone they desired for the holidays, we launched a campaign featuring Kent Wesley, renowned as the world's #1 Facebook attorney. Using each user's Facebook profile, we crafted personalized videos in real-time that showcased star witnesses and expert testimony, all aimed at making a compelling case for the smartphone they deserved this holiday season.
These unique videos were designed to be shared with the community and parents, with the goal of rallying public support and possibly swaying the decision in favor of the youngsters.