/ bmw
capturing the thrill of the ultimate driving experience.
BMW aimed to create an innovative, digitally-driven solution that connects UDE participants with a wider audience. We developed an experience that engages participants in every aspect of the event, capturing each moment in a new and exciting way.
Using a biometric device, we tracked various data throughout the experience, measuring excitement and thrill. This device kept a complete record of each participant's time spent at the event, both on and off the track, capturing video from multiple angles to provide a comprehensive record of every moment for sharing on social media. There was also a leaderboard on display so participants could engage in friendly competition. The leaderboard measured speed, lap time, and even the participants heart rate throughout.
The biometrics and video footage were used in real time to create custom posters and graphics unique to each participant, adding a new twist to the already exciting day of activities and meeting BMW's challenge to create a highly shareable experience.
