/ J.Jill
Driving engagement while simplifying the path to purchase.
J.Jill has always managed all of its creative work in-house. After a year of solidifying our relationship, SapientRazorfish was chosen to execute the redesign and re-architecture of their existing e-commerce platform. Working closely with key stakeholders at J.Jill, we reimagined their brand narrative and customer experience, building a new, fully ADA-compliant design system from the ground up.
Together with a new content strategy and a more story-driven approach to on-site marketing, the platform garnered positive feedback from its customers, resulting in increased time spent on the J.Jill website. We continued to provide support to the J.Jill team throughout the development process and beyond. This included refining various new components of the design system and conducting validation testing with their audiences.
