/ KitchenAid
building a single platform to elevate the customer journey for multiple brands.
Whirlpool's ambition to standardize its platform across all consumer products, starting with KitchenAid, fueled a series of workshops aimed at understanding the needs of its customers and gaining insights to enhance their overall experience. Through close collaboration with various stakeholders, we uncovered unique perspectives that spurred the reimagining of the customer journey across all brands.
The result was a fully responsive approach that seamlessly showcased the allure of their products, integrating a sleek, sophisticated design system that struck a balance between boldness and traditional aesthetics. Amidst the process, rigorous testing of multiple component iterations ensured engaging and intuitive experiences. Guiding our clients through development and launch, while advising on evolving the design system to incorporate new features, presented a rich challenge in navigating diverse audiences and stakeholders. Ultimately, the well-received platform provided Whirlpool with a springboard for future e-commerce success.
